Pennismart
Buy and sell local news, deals and offers for pennies, from hot stories to discounts down the road.
The challenge
Local news, deals and tips are valuable to people nearby, but there was no simple way to sell or buy them.
What we designed
We built Pennismart around six clear categories and one big Sell News button, priced every story at a few pence, and explored three home screen layouts against a London skyline.
- Logo
- 3 home screen options
- Login and sign-up
- Search and results
- 6 iOS screens
How someone moves through Pennismart
- 01Home: icon gridSix big categories under the Sell News button.
- 02Home: frostedThe same home over a soft blurred background with a tab bar.
- 03Home: listCategories as a list with the number of stories in each.
- 04
LoginLog in or create an account with Facebook or Twitter. - 05
SearchSearch for local stories, deals and places. - 06
Search resultsStories with price, duration and location, ready to buy.
Every screen, all the way round.
Drag to spin the carousel, or let it turn on its own.
Designed around what users need most
Quick login
Email, Facebook or Twitter account.
Home: frosted. The same home over a soft blurred background with a tab bar.
Six categories
Local news, discounts, goods, events, celebrity and places.
Home: list. Categories as a list with the number of stories in each.
Sell news
Post a story or tip in one tap with the green Sell News button.
Search. Search for local stories, deals and places.
Search and buy
Find stories near you and buy each one for 5p.
Search results. Stories with price, duration and location, ready to buy.
All 6 screens
Hover a screen to lift it out of the layout.
Colour palette
The main colours across the Pennismart screens, measured from the designs themselves, with how much of the interface each one covers.
- #FFFFFF40% of screens
- #02407639% of screens
- #66899F8% of screens
- #9DBAC85% of screens
- #4FD6774% of screens
- #0D8FE13% of screens
Have an app idea like Pennismart?
Tell us what you want to build. We'll reply with a free consultation, a design approach and a clear quote.