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Home/Our Work/Brandify
Case study · iOS app · Fashion social

Brandify

A fashion discovery app where people share looks, follow trends and spread the word.

UI/UX designiOSSocial loginFashion
9:41Brandify: Look Around
9:41Brandify: Welcome
9:41Brandify: Look Around
14screens designed
4core features
5deliverables
iOSplatform
The brief

The challenge

Fashion lovers wanted somewhere to share looks and follow trends, but sign-up forms and cluttered feeds made people leave before they saw anything.

Our approach

What we designed

We let people browse looks before signing up, offered one-tap Facebook and Twitter login, and gave every photo the full screen with likes, comments and the uploader's name.

Deliverables
  • 14 iOS screens
  • Look Around slideshow
  • Social sign-up and sharing
  • Full-screen photo feed
  • Settings and inbox
The app film

See Brandify in motion

A short launch film we made for Brandify: the real screens in motion, a voice-over and an original soundtrack. Ready for the App Store preview, Instagram Reels, TikTok and YouTube Shorts.

  • Vertical 9:16, made for social
  • Professional voice-over and music
  • Built from the final app designs
Get a film for my app
User journey

How someone moves through Brandify

  1. 01WelcomeAn animated welcome screen introduces the brand.
  2. 02Sign upJoin with Facebook, Twitter or a normal sign-up.
  3. 03Log inEmail or one-tap social login over a warm gradient.
  4. 04Welcome backSigned in with Facebook, ready to invite friends.
  5. 05Full-screen lookSwipe through full-screen looks with likes and comments.
  6. 06Settings menuInbox, image sorting, search, location and notifications.
360° view

Every screen, all the way round.

Drag to spin the carousel, or let it turn on its own.

9:41Brandify: Welcome
9:41Brandify: Look Around
9:41Brandify: Look Around
9:41Brandify: Sign up
9:41Brandify: Register
9:41Brandify: Log in
9:41Brandify: Forgot password
9:41Brandify: Password reset
9:41Brandify: Welcome back
9:41Brandify: Share on Twitter
9:41Brandify: Full-screen look
9:41Brandify: Full-screen look
Key features

Designed around what users need most

019:41Brandify: Look Around

One-tap social sign-up

Join with Facebook or Twitter, or a short sign-up form.

Look Around. Tap the hotspots on a look to explore it.

029:41Brandify: Log in

Swipe-through looks

Full-screen photos with likes, comments and who uploaded them.

Log in. Email or one-tap social login over a warm gradient.

039:41Brandify: Share on Twitter

Invite and share

Invite friends and send a custom tweet straight from the app.

Share on Twitter. Send a custom tweet and get a friendly thank you.

049:41Brandify: Full-screen look

Personal settings

Inbox, sort and search images, location tracking and push alerts.

Full-screen look. Like, comment and keep swiping.

Screen gallery

All 14 screens

Hover a screen to lift it out of the layout.

9:41Brandify: Welcome
Welcome
9:41Brandify: Look Around
Look Around
9:41Brandify: Look Around
Look Around
9:41Brandify: Sign up
Sign up
9:41Brandify: Register
Register
9:41Brandify: Log in
Log in
9:41Brandify: Forgot password
Forgot password
9:41Brandify: Password reset
Password reset
9:41Brandify: Welcome back
Welcome back
9:41Brandify: Share on Twitter
Share on Twitter
9:41Brandify: Full-screen look
Full-screen look
9:41Brandify: Full-screen look
Full-screen look
9:41Brandify: Full-screen look
Full-screen look
9:41Brandify: Settings menu
Settings menu
Design system

Colour palette

The main colours across the Brandify screens, measured from the designs themselves, with how much of the interface each one covers.

  • #21152C27% of screens
  • #465D6F23% of screens
  • #FFFFFF18% of screens
  • #D2CFCE17% of screens
  • #E8AE6A10% of screens
  • #688EA36% of screens
Free consultation

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