NYT LYF
Your night out, sorted: tonight's events, venues on a map and everything you love in one place.
The challenge
Nightlife apps were either cluttered listings or pretty brochures. People wanted to know what's on tonight near them, fast.
What we designed
We began with wireframes for every screen and the user flow, then designed a moody purple brand with a short tour, music-interest picker, tonight's feed and a venue map.
- Brand identity
- 10 wireframes and user flow
- 13 iOS screens
- Event details and map
- Profile and settings
How someone moves through NYT LYF
- 01SplashThe NYT LYF brand on a soft purple gradient.
- 02Take a tourSkip or sign up at any point.
- 03
InterestsChoose the music you love: jazz, dancing, R&B and more. - 04
Event detailsDate, time, ticket price, VIP price and offers. - 05
MenuA slide-out menu over the current screen. - 06
Edit profileUpdate name, email and password.
Every screen, all the way round.
Drag to spin the carousel, or let it turn on its own.
Designed around what users need most
Tour and social login
A quick tour, then sign in with Twitter, Google+ or Facebook.
Take a tour. Skip or sign up at any point.
Tonight's events
A live feed of parties with likes, hosts and details.
Interests. Choose the music you love: jazz, dancing, R&B and more.
Event details
Location, date, time, ticket and VIP prices and offers.
Map. Find venues near you on the map.
Map and profile
Venues on a map, favourites, interests and settings.
My profile. Favourites, interests and profile actions.
All 13 screens
Hover a screen to lift it out of the layout.
Colour palette
The main colours across the NYT LYF screens, measured from the designs themselves, with how much of the interface each one covers.
- #8E486D61% of screens
- #36003616% of screens
- #403E4111% of screens
- #B0829F9% of screens
- #F5F4F14% of screens
Have an app idea like NYT LYF?
Tell us what you want to build. We'll reply with a free consultation, a design approach and a clear quote.