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Mobile applications has become an important part of every business. With the help of different mobile apps it is easy to connect with consumers, selling services & getting service request, sending quotations, products showcase, reviews & rating and for many other dealings. For example if one is running a business which deals in computer/laptop hardware & repair, he needs to analyse daily consumer requirements, volumes, margins etc for his local area. It also depends on size, popularity of the business and how much amount one can bear to launch mobile apps on various platform.

Every business owner whether he is running small/big firm, have some doubts in their mind like:

– Which mobile platform suits to their business?

– Where can I find a great business app idea ?

– Whether it will cover  targeted business area either locally or globally?

– How long will it take and what are the costs involved?

– What factors one should consider while hiring an app development team ?

Some businesses can afford apps on all mobile platforms and some cannot. They need to focus on only one or two platforms/devices which are most popular on that local areas as well as used by their consumers. Mobile Apps could be native or cross platform according to the requirements. A native app works on specific device or an operating system like iPhone mobile application which is only compatible on apple devices and also  takes time in development. Comparatively it is costly and one needs to hire a good mobile apps development team. Most of the native application are built on these popular platforms  – IOS, Android, BB, Windows etc.

A small business can go for mobile app such as single native platform, cross/multi platforms according to their needs. There are 100+ open source frameworks available which can fulfil all business requirements, target local or global regions, compatible on all mobiles. This is the best option for small as well as big businesses who want to invest less and publish app for different mobile device users. Most popular cross platform frameworks are – Phonegap, Cordova, Titanium Appcelerator, Sencha etc.

 

Mobile platform comparison based on demographics/countries :

 

This comparison includes Geography/Separated target areas for smartphone and their applications – which mobile phones are popular in which region, what would be more useful platform to create apps for business, which platform should target first ? For example, If you owned a local business in US then you can go for Apple platform because more people are using iPhone, Ipad devices there. But if you have international business then you can go for both app markets because worldwide 48% uses iPhone & 52% Android. E.g. in India, Android is more popular, so if you want to target Indian market, you should create an app, firstly for Android and later for Phone, BB, Windows etc. Also you need to analyze which type of mobiles are popular in your business. 

According to a new smartphone sales data research from Kantar Worldpanel ComTech, Google’s Android mobile devices increased their lead over other mobile platforms during the end of 2013 ((October-December period), registering year-over-year growth in various major markets. While Apple’s market share dip slightly in key markets,

 

USA 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 46.2 50.6 4.4
BlackBerry 0.9 0.4 -0.5
IOS 49.7 43.9 -5.8
Windows 2.4 4.3 1.9
Other 0.8 0.8 0.0

 

China 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 73.7 78.6 4.9
BlackBerry 0.0 0.1 0.1
IOS 21.2 19.0 -2.2
Windows 0.9 1.1 0.2
Other 4.2 1.3 -2.9

 

Australia 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 56.0 57.2 1.2
BlackBerry 1.0 0.8 -0.2
IOS 38.5 35.2 -3.3
Windows 3.0 5.2 2.2
Other 1.5 1.7 0.2

 

EU5 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 62.9 68.6 5.7
BlackBerry 3.7 1.5 -2.2
IOS 23.7 18.5 -5.2
Windows 5.6 10.3 4.6
Other 4.0 1.1 -3.0

 

Latin America 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 61.6 83.5 21.9
BlackBerry 10.3 2.8 -7.5
IOS 4.4 4.3 -0.1
Windows 6.8 4.9 -1.8
Other 17.0 4.5 -12.5

 

Germany 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 69.0 75.4 6.4
BlackBerry 1.1 0.5 -0.6
IOS 21.7 17.3 -4.4
Windows 3.4 5.9 2.5
Other 4.8 0.9 -3.9

 

GB 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 56.0 54.4 0.5
BlackBerry 6.4 3.2 -3.2
IOS 32.4 29.9 -2.5
Windows 5.9 11.3 5.4
Other 0.9 0.6 -0.3

 

France 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 61.0 65.9 4.9
BlackBerry 5.1 1.6 -3.5
IOS 23.7 20.3 -3.4
Windows 5.0 11.4 6.4
Other 5.1 0.8 -4.3

 

Italy 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 54.2 66.2 12.0
BlackBerry 2.6 1.6 -0.8
IOS 23.1 12.8 -10.3
Windows 12.7 17.1 4.4
Other 7.4 2.1 -5.3

 

Spain 3 m/e Dec 2012 3 m/e Dec 2012 % pt. Change
Android 85.9 86.2 0.3
BlackBerry 2.4 0.2 -2.2
IOS 7.3 6.7 -0.6
Windows 1.2 5.6 4.4
Other 3.2 1.3 -1.9

 

Another research by StatCounter for the 227 countries, Android was the market leader in 135 countries, whereas Apple was the market leader in only 38 countries, including the U.S. Android’s biggest advantage is that it isn’t tied to a single device manufacturer or relatively limited price point, which is why the Google-owned OS is very popular in countries.

The iOS, which runs only on Apple devices, is not only tied to a device but a relatively high price range. Most of the 38 countries in which iOS is popular are developed countries with a large number of consumers with high disposable incomes.

Hence a little research, will help you a long way in finding what will suit your business best and how target your customers cost effectively. If you would like to have an analysis done for your upcoming or existing mobile app, feel free to contact us.